The digital transformation of the industry, caused by the integration of information and communication technologies (TIC, Tecnologías de la información y comunicación) in the production processes, has meant a big opportunity for original equipment manufacturers (OEM) to undertake, in a strategic manner, a road that allows them to increase the value of their products by new associated services.
With the purpose of discussing the possibilities that the industry 4.0 has opened for the development of new post-sale services, the technological centre IK4-IKERLAN has organized a day celebration on which some real solutions, which have meant an improvement for the companies of the different sectors, will be displayed.
The appointment, entitled “Post-sale service as business opportunity”, will take place next November 10th at building 101 of the Technological Park of Zamudio and will try to disseminate knowledge of the centre in this field, as well as to learn first-hand one of the projects that is being carried out nowadays together with the Cranes Company GH Cranes & Components.
From Servitization to Service 4.0
The idea of servitization explains a business model, which allows companies to open new income possibilities beyond the sale of products. Today, within the framework of the new paradigm which the industry 4.0 means, the process of developing new services is closely related to the advantages offered by smart factories, which has given rise to a new and more effective support concept called Service 4.0.
This new manner of understanding business helps companies to meet the demands of their customers while transforming the service. Thus, manufacturers have identified the post-sale maintenance as one of the key services, along with offers such as the sale of spare parts or the engineering support, among others, which may account for 20-30 % of revenue, and an even higher percentage of the benefits, reaching figures around 40 % in some cases.
However, in addition to the post-sale maintenance, the servitization process considers a service package, which will allow companies to obtain additional income and set up a loyalty plan of their customers.
10 years of investigation of IK4-IKERLAN
IK4-IKERLAN has more than 10 years of experience in the implementation of new strategies and post-sale services of their customers.
At present, it has a multidisciplinary team made up of 20 experts who deal with all aspects related to Service 4.0, from the setting of maintenance plans of assets within different operative contexts, to the maximum sizing of the resources necessary to achieve it, including the evaluation of non-reliability throughout the life cycle of an asset.
The centre accompanies customers all the way, using the latest technologies within the scope of the industry 4.0, in order to undertake with more efficiency and more assurance the servitization process in a more holistic manner.
During these years of experience, many are the customers who have undertaken this process together with IK4-IKERLAN, and have placed the post-sale maintenance and Service 4.0 as a strategic element for their business survival.
IKERLAN is a leading centre for technology transfer and for providing competitive value to companies due, among other things, to the expertise of its researchers. It offers comprehensive solutions by combining different fields of technology. This is possible owing to its high level of specialisation in three main areas: Electronics, information and communication technology (EICT), Energy and power electronics and Advanced manufacturing. It currently has a staff of approximately 300 people.