PRESENTATION
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The Mass Customization of products and services with continuous innovation for of the value
added chain and the collaborative process of product
innovation and development in the scenario
of the capital
goods, in the future will
be a great impact in the competitiviness
of the company.
Great industrial experience conceiving and setting up approaches
for the development
of products for the customization,
the configuration of variants of
a generic product and the management of variants in
the production system.
To develop models, methods, techniques and technological support to be able to efficiently create new value for
each customer by means of
customizable, extended
and sustainable products,
allowing companies to
create/offer proposal that take into account
the voice of the customer,
in the product
(personalized for each customer) as well as
in the process
(the customer himself define his product).